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    Elizabethtown College
  Jan 18, 2018
College Catalog 2017-2018

BA 311 - Marketing Research

4.00 credits.
An introduction to the theories and techniques behind the development, execution and dissemination of marketing research. Taught through a hands-on approach, students will have the opportunity to explore a variety of research methodologies and techniques, both quantitative and qualitative. The course will culminate in a final project conducted in conjunction with an actual client. *Prerequisite(s): BA 215  and MA 251 .