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    Elizabethtown College
   
 
  Oct 19, 2017
 
 
    
College Catalog 2017-2018

BA 312 - Promotional Management

4.00 credits.
An overview of the advertising process from both an agency and client perspective. Students will receive a strong foundation in research and strategy development, the building blocks upon which successful campaigns are built. The course will culminate in a final project encompassing research, strategy, creative and media planning, with results pitched to an actual client. *Prerequisite(s): BA 215 .