Jul 19, 2018  
College Catalog 2017-2018 
    
College Catalog 2017-2018 [ARCHIVED CATALOG]

BA 312 - Promotional Management

4.00 credits.
An overview of the advertising process from both an agency and client perspective. Students will receive a strong foundation in research and strategy development, the building blocks upon which successful campaigns are built. The course will culminate in a final project encompassing research, strategy, creative and media planning, with results pitched to an actual client. *Prerequisite(s): BA 215 .