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    Elizabethtown College
  Jan 18, 2018
College Catalog 2017-2018

BA 313 - Services and Retail Marketing

4.00 credits.
The service sector is the bulk of all marketing activities and faces a set of challenges that product marketers do not encounter. This course examines service marketing’s unique characteristics and frames strategic marketing considerations in terms of these characteristics. In addition, special focus is placed on retailing as a major contributor of economic growth. *Prerequisite(s): BA 215 .