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    Elizabethtown College
   
 
  Sep 25, 2017
 
 
    
College Catalog 2017-2018

BA 314 - Sales and Sales Management

4.00 credits.
An introduction to the principles of salesmanship as practiced in the modern business organization and an examination of the role of the sales manager in organizing and directing a sales force. Topics include the relationship-selling process, developing and making a sales presentation, use of contact management software, and principles of sales management (including recruiting, territory allocation, client contact management, and compensation).