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    Elizabethtown College
  Jan 18, 2018
College Catalog 2017-2018

BA 315 - Internet Marketing

4.00 credits.
A development of understanding the complexity of marketing goods and services over the Internet. Developing strategic business models for e-commerce, and planning and implementing an Internet-focused organization are covered. Development or revision of a webpage for a business client - including the home page and at least two child pages - is required as a group project. *Prerequisite(s): BA 215 .