The page uses Browser Access Keys to help with keyboard navigation. Click to learn moreSkip to Navigation

Different browsers use different keystrokes to activate accesskey shortcuts. Please reference the following list to use access keys on your system.

Alt and the accesskey, for Internet Explorer on Windows
Shift and Alt and the accesskey, for Firefox on Windows
Shift and Esc and the accesskey, for Windows or Mac
Ctrl and the accesskey, for the following browsers on a Mac: Internet Explorer 5.2, Safari 1.2, Firefox, Mozilla, Netscape 6+.

We use the following access keys on our gateway

n Skip to Navigation
k Accesskeys description
h Help
    Elizabethtown College
  Jan 18, 2018
College Catalog 2017-2018

BA 319 - Consumer Behavior

4.00 credits.
Development of an understanding of the explanations, based on behavioral sciences, for consumer purchasing activities. Subjects include the consumer’s role in society, group influences on consumers, the nature of individual consumers as determinants of buying behavior, and consumer decision-making models. *Prerequisite(s): BA 215 .