Jul 19, 2018  
College Catalog 2017-2018 
    
College Catalog 2017-2018 [ARCHIVED CATALOG]

BA 319 - Consumer Behavior

4.00 credits.
Development of an understanding of the explanations, based on behavioral sciences, for consumer purchasing activities. Subjects include the consumer’s role in society, group influences on consumers, the nature of individual consumers as determinants of buying behavior, and consumer decision-making models. *Prerequisite(s): BA 215 .