May 06, 2024  
SCPS College Catalog 2018-2019 
    
Catalog Navigation
  Catalog Home
  Elizabethtown College School of Continuing and Professional Studies
  Admissions to the School of Continuing and Professional Studies
  Tuition and Financial Aid
  Military Tuition Assistance and Veteran’s Benefits
  Degrees, Majors, and Minors
  Joint Degree Programs
  The Core Program
  Course Descriptions
  Academic Policies
  Alternative Study Options
  Student Life (Handbook)
  Academic Calendar
  Campus Directory
  Campus Map
HELP
SCPS College Catalog 2018-2019 [ARCHIVED CATALOG]

BA 4160 - Marketing Management

Credits: 3.00 credits.
An advanced marketing management course focusing on strategic marketing planning, segmentation and positioning. Prerequisites & Notes BA 2150 - Principles of Marketing .