Apr 23, 2024  
SCPS College Catalog 2018-2019 
    
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SCPS College Catalog 2018-2019 [ARCHIVED CATALOG]

COM 3600 - Communication Planning

Credits: 3.00 credits.
This course evaluates different communication plans and their purpose within an organization.  It reviews in depth the components of a strategic communication plan and how to develop one responding to an organizational need.  Learners will explore how operational strategy and communication strategy relate through the use of a case study, as well as evaluate crisis communication planning strategies.