Jul 14, 2024  
SCPS College Catalog 2019-2020 
    
SCPS College Catalog 2019-2020 [ARCHIVED CATALOG]

BA 3190 - Consumer Behavior

3.00 credits.
This course is an introduction to the study of consumer behavior, looking at the consumer as an individual, examining consumers in their social and cultural settings and reviewing the many variables that go into the consumer decision-making process.