Mar 29, 2024  
SCPS College Catalog 2019-2020 
    
SCPS College Catalog 2019-2020 [ARCHIVED CATALOG]

BA 4160 - Marketing Management

3.00 credits.
This course is an advanced marketing management course focusing on strategic marketing planning, segmentation and positioning. Learners will incorporate marketing theories and concepts into marketing plans and reports.Prerequisite(s): BA 2150 - Principles of Marketing .