Oct 16, 2021  
SCPS College Catalog 2020-2021 
SCPS College Catalog 2020-2021 [ARCHIVED CATALOG]

BA 4160 - Marketing Management

3.00 credits.
This course is an advanced marketing management course focusing on strategic marketing planning, segmentation and positioning. Learners will incorporate marketing theories and concepts into marketing plans and reports. Prerequisite(s): BA 2150 - Principles of Marketing .