BA 4690 - Strategic Planning and Implementation

3.00 credits.

Most businesses and nonprofit organizations today engage in some type of planning but do they actually develop a strategic plan? Students will learn how strategic planning differs from other types of planning. Discussions include who is involved, the issues typically addressed, the necessary steps, and the variety of processes used by organizations today in developing a usable strategic plan. Students will practice using several strategic planning tools and techniques. Prerequisite(s): BA 2650 - Principles of Management and Junior class standing.