Dec 26, 2024  
College Catalog 2022-2023 
    
Catalog Navigation
  Catalog Home
  Academic Calendar
  Academics at Elizabethtown College
  Academic Degrees and Programs
  School of Arts and Humanities
  School of Business
  School of Graduate and Professional Studies
  School of Engineering, Mathematics, and Computer Science
  School of Human and Health Professions
  School of Public Service
  School of Sciences
  Interdisciplinary Programs
  Course Descriptions
  The Core Program and Signature Learning Experiences
  Elizabethtown College Honors Program, Momentum, Prestigious Scholarships and Fellowships
  Joint Degree Programs
  Alternative Study Options
  Academic Policies
  Admission to the College
  Tuition and Financial Aid
  Student Life
  Unique Centers of Learning
  Campus Directory
  Campus Map
  Archived Catalogs
  How to Guide
  Catalog Addendums
HELP
College Catalog 2022-2023 [ARCHIVED CATALOG]

HA 302 - Market Research, Advertising, and Sales

4.00 credits.
This course will assist students in the development of a strong foundation through the utilization of marketing principles, tools, and techniques to develop a sound marketing plan for healthcare organizations. Students will enhance their leadership abilities using marketing strategies and segmentation through the promotion, advertisement, research, management, and control of mixed marketing variables. *Prerequisite(s): HA 100 , HA 150 , and HA 200 .  Spring semester.