Apr 18, 2024  
College Catalog 2022-2023 
    
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College Catalog 2022-2023 [ARCHIVED CATALOG]

HA 302 - Market Research, Advertising, and Sales

4.00 credits.
This course will assist students in the development of a strong foundation through the utilization of marketing principles, tools, and techniques to develop a sound marketing plan for healthcare organizations. Students will enhance their leadership abilities using marketing strategies and segmentation through the promotion, advertisement, research, management, and control of mixed marketing variables. *Prerequisite(s): HA 100 , HA 150 , and HA 200 .  Spring semester.