MKT 495 - Category Management Certification

4.00 credits.

Successful retailers today look to their suppliers to act as partners to help them grow their business. Category management is a collaborative process where manufacturers and retailers demonstrate an appreciation for the other’s business objectives and together leverage business understanding to build customer volume, loyalty, and consumption habits. In this course, students will deepen their understanding of the category management process as they work to obtain base level certification in category management through the Category Management Association. *Prerequisite(s): MKT 215 or permission of instructor. Signature Learning Experience: Capstone.