Jun 24, 2024  
SGPS College Catalog 2022-2023 
SGPS College Catalog 2022-2023 [ARCHIVED CATALOG]

BA 3190 - Consumer Behavior

3.00 credits.
This course is an introduction to the study of consumer behavior, looking at the consumer as an individual, examining consumers in their social and cultural settings and reviewing the many variables that go into the consumer decision-making process.