May 13, 2024  
SGPS College Catalog 2022-2023 
    
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SGPS College Catalog 2022-2023 [ARCHIVED CATALOG]

BA 4160 - Marketing Management

3.00 credits.
This course is an advanced marketing management course focusing on strategic marketing planning, segmentation and positioning. Learners will incorporate marketing theories and concepts into marketing plans and reports. Prerequisite(s): BA 2150 - Principles of Marketing .