Jul 14, 2024  
SGPS College Catalog 2022-2023 
SGPS College Catalog 2022-2023 [ARCHIVED CATALOG]

COM 3580 - Integrated Marketing Communication

3.00 credits.
This course will provide learners with skills necessary to understand and apply the unique interaction of communications and marketing disciplines when considered in a global context.  By focusing on the role of communication research in development of a global marketing communication strategy, learners will apply concepts which integrate advertising, public relations, sales promotion and other organizational efforts for a strategic viewpoint in the global/international environment.  Learners will develop an integrated marketing communications plan to demonstrate expertise in planning, implementation, and control of marketing communications initiatives.   Prerequisite(s): BA 2150 Principles of Marketing.