Jul 14, 2024  
SGPS College Catalog 2022-2023 
SGPS College Catalog 2022-2023 [ARCHIVED CATALOG]

COM 3600 - Communication Planning

3.00 credits.
This course evaluates different communication plans and their purpose within an organization.  It reviews in depth the components of a strategic communication plan and how to develop one responding to an organizational need.  Learners will explore how operational strategy and communication strategy relate through the use of a case study, as well as evaluate crisis communication planning strategies.