May 02, 2024  
SGPS College Catalog 2022-2023 
    
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SGPS College Catalog 2022-2023 [ARCHIVED CATALOG]

HCA 2150 - Health Care Marketing and Consumer Issues

3.00 credits.
This course introduces students to marketing and consumer issues in a rapidly evolving health care environment.  The learning outcomes will be emphasized from both the provider and consumer perspective.  The impact, challenges and issues of consumer decision making with nontraditional and present-day health care marketing are also examined.