Apr 23, 2024  
SGPS College Catalog 2023-2024 
    
SGPS College Catalog 2023-2024

BA 4160 - Marketing Management

3.00 credits.
This course is an advanced marketing management course focusing on strategic marketing planning, segmentation and positioning. Learners will incorporate marketing theories and concepts into marketing plans and reports. Prerequisite(s): BA 2150 - Principles of Marketing .