May 06, 2024  
College Catalog 2014-2015 
    
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College Catalog 2014-2015 [ARCHIVED CATALOG]

BA 313 - Services and Retail Marketing

4.00 credits.
The service sector is the bulk of all marketing activities and faces a set of challenges that product marketers do not encounter. This course examines service marketing’s unique characteristics and frames strategic marketing considerations in terms of these characteristics. In addition, special focus is placed on retailing as a major contributor of economic growth. *Prerequisite(s): BA 215 .