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Apr 23, 2024
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College Catalog 2014-2015 [ARCHIVED CATALOG]
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BA 416 - Marketing Management4.00 credits. Integrating marketing theories and concepts for strategic planning and implementation. This course draws on previous course work in marketing, with special emphasis on the application of marketing theories. Case studies will be primary learning tools. *Prerequisite(s): BA 215 and BA 325 . Signature Learning Experience: Capstone Experience.
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