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Nov 21, 2024
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College Catalog 2018-2019 [ARCHIVED CATALOG]
Marketing (B.S.)
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 Return to: Degrees, Majors, and Minors
Preparation to become a successful marketer requires both a strong foundation in marketing as well as a broad background in general business topics, a global perspective, a knowledge of the behavioral and social sciences, and the ability to use quantitative techniques in solving problems. The business core, the Core Program, and specific quantitative and qualitative requirements provide this background. Please refer to the Department of Business website for additional information and requirements: www.etown.edu/depts/business/advising.
Student Learning Outcomes:
Students will be able to:
- Possess an understanding of fundamental and advanced marketing concepts.
- Integrate and apply marketing concepts.
- Identify the nature and scope of the specific tasks and decisions facing marketing managers.
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The Marketing major requires:
Students must also choose one of the tracks described below:
Category Management Track:
Advertising and Promotional Management Track:
Marketing Analytics Track:
Suggested Four Year Planner:
First Year Suggested Courses:
Second Year Suggested Courses:
Third Year Suggested Courses:
Fourth Year Suggested Courses:
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Return to: Degrees, Majors, and Minors
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