Jan 28, 2023  
College Catalog 2019-2020 
College Catalog 2019-2020 [ARCHIVED CATALOG]

Marketing (B.S.)

Return to {$returnto_text} Return to: Departments and Programs

Preparation to become a successful marketer requires both a strong foundation in marketing as well as a broad background in general business topics, a global perspective, a knowledge of the behavioral and social sciences, and the ability to use quantitative techniques in solving problems. The business core, the Core Program, and specific quantitative and qualitative requirements provide this background. Please refer to the Department of Business website for additional information and requirements: www.etown.edu/depts/business/advising.

Student Learning Outcomes:

Students will be able to:

  • Demonstrate an understanding of fundamental and advanced marketing concepts.
  • Integrate and apply marketing concepts.
  • Identify the nature and scope of the specific tasks and decisions facing marketing managers.

Students must also choose one of the tracks described below:

Return to {$returnto_text} Return to: Departments and Programs