Oct 24, 2020  
SCPS College Catalog 2019-2020 
    
SCPS College Catalog 2019-2020 [ARCHIVED CATALOG]

Corporate Communication (B.A.)


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The undergraduate degree program in Corporate Communication at Elizabethtown College as offered by the School of Continuing and Professional Studies is a dynamic program for working professionals seeking to obtain a baccalaureate degree in an environment that provides both accelerated learning and flexibility. The curriculum reflects the communication needs of both regional employers and employees, with special emphasis placed on the enhancement of both written and oral communication skills.

The corporate communication curriculum blends the theory, design, management, and practice of communication into a comprehensive learning program. This program emphasizes interpersonal communication skills, such as writing and speaking, as the foundation for higher, more complex communication and business skills that prepare the students for responsibility and productivity in the rapidly changing global community. Graduates of this B.A. in corporate communication program find themselves prepared for entry into or enhancement of a multitude of communication-related careers.

The Bachelor of Arts in Corporate Communication is accredited by the Middle States Association of Colleges and Secondary Schools.

Student Learning Outcomes:

Students will be able to

  • Describe communication theory and research in organizational and global marketplace settings.
  • Apply principles and theories of effective communication in interpersonal, small group, organizational, public and mass media contexts.
  • Construct verbal and written communication utilizing the principles of effective communication.
  • Appraise the wide-ranging impact of globalization on communication on a personal, community, corporate, national and international basis.
  • Analyze human and media communication, issues affecting it, and decision-making processes associated with it.
  • Evaluate the effectiveness of written and verbal communication messages.

Concentration in Human Resource Management


Student Learning Outcomes:

Students will be able to

  • Apply theories to practical situations in human resources.
  • Utilize critical analytical skills providing leadership of human resources.
  • Formulate strategies for modern workplaces that promote diversity in the workplace and community.
  • Evaluate the impact of diversity in today’s business world.
  • Identify the impact of the changing nature of technology on human resources.

Note:


Communication Seminar should be one of the last courses a student takes.  This course is the capstone, which is intended to provide an opportunity for an integration of course work, knowledge, skills, and experiential learning to enable the student to demonstrate a broad mastery of professional expectations in order to gain initial employability, further learning, and career advancement.

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