Business Administration (B.S.)

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Elizabethtown College’s Bachelor of Science in Business Administration offered through the School of Continuing and Professional Studies prepares adults for increasingly responsible leadership roles in the contemporary business community, which is characterized by its global reach, diversity, technological orientation, strategic planning, and complexity. Business community representatives constantly review the curriculum through which students master business and organizational principles. Students then apply these principles to specific cases and problems. Students graduate with a set of skills and competencies that position them to compete and to succeed in the rapidly changing business world of the 21st century. These skills and competencies are blended with the College’s quality liberal arts core to produce graduates who are prepared to exercise effective business leadership in a wide variety of contexts and organizations.

The Bachelor of Science in Business Administration is accredited by the Middle States Association of Colleges and Secondary Schools. The School of Continuing and Professional Studies has not sought ACBSP accreditation.

Degree candidates must take at least 15 credits in the major from Elizabethtown. Nine of them must be 300-400 level courses in the business curriculum, with a minimum of six as major electives.

Student Learning Outcomes:

Students will be able to

Apply broad business theories to practical situations in business administration.
Utilize critical analytical skills providing leadership in today’s business environment.
Formulate strategies for modern workplaces that promote diversity in the workplace and community.
Assess how ethics can be applied to business solutions.
Evaluate the impact of globalization in today’s business world.
Identify the impact of the changing nature of technology on business strategy, operations, human resources and ethics.

Course Requirements:

Choose four electives (12 credits):

Concentrations

If students choose to complete a concentration, it replaces the four courses (12 credits) otherwise satisfied by business major electives.

Concentration in Accounting

Student Learning Outcomes:

Students will be able to

Apply Generally Accepted Accounting Principles (GAAP)
Interpret financial reports
Use basic technology for accounting
Demonstrate skills to be a team player
Identify ethical standards in business

Course Requirements:

Choose two electives (6 credits):

Concentration in Communications

Student Learning Outcomes:

Students will be able to

Examine strategies for organizational communication in a diverse, global economy.
Apply communication strategies to various tasks and interpersonal situations.
Utilize strategies for effective small group and team communication.

Course Requirements:

Choose two electives (6 credits):

Concentration in Health Care Administration

Student Learning Outcomes:

Students will be able to

Identify the roles and functions of health care administration
Outline the theory and skills of health care management and leadership in healthcare.
Identify the role quality management plays in health care.
Examine two of the following in-depth related to health care: marketing, information systems, finance, or health insurance.

Course Requirements:

Choose one elective (3 credits):

Concentration in Human Resource Management

Student Learning Outcomes:

Students will be able to

Apply theories to practical situations in human resources.
Utilize critical analytical skills providing leadership of human resources.
Formulate human resource strategies that promote diversity in the workplace.
Evaluate the impact of diversity in today’s business world.
Identify the impact of the changing nature of technology on human resources.

Course Requirements:

Choose one elective (3 credits):

Concentration in Information Systems

Course Requirements:

Concentration in Management

Student Learning Outcomes:

Students will be able to

Apply theories to practical situations in management.
Utilize critical analytical skills providing leadership in today’s business environment.
Formulate management strategies that promote diversity in the workplace and community.
Assess how ethics can be applied to management.
Evaluate the impact of diversity in today’s business world.
Identify the impact of the changing nature of technology on management practices.

Choose four courses (12 credits):

Concentration in Marketing

Student Learning Outcomes:

Students will be able to

Apply theories to practical situations in marketing.
Utilize critical analytical skills in developing marketing strategies.
Formulate strategies for addressing diversity in marketing.
Assess how ethics can be applied to marketing.
Evaluate the impact of globalization on marketing.
Identify the impact of the changing nature of technology on marketing.

Choose four courses (12 credits):

Note:

Corporate Strategy should be one of the last courses a student takes. This course is the capstone course that integrates concepts, principles, practices, and applications from prior courses in order to analyze the interrelationships between business theory, problem-solving, and strategy formation.