Elizabethtown College’s Bachelor of Science in Digital Marketing and Analytics offered through the School of Continuing and Professional Studies prepares candidates for careers in marketing through foundational studies in business, management, communications, and consumer behavior. With an emphasis upon digital and quantitative techniques, students graduate with a set of skills and competencies positioning them to succeed in today’s global world.
The Bachelor of Science in Digital Marketing and Analytics is accredited by the Middle States Association of Colleges and Secondary Schools.
Student Learning Outcomes:
Students will be able to
Analyze marketing concepts with reference to consumer behavior and attitudes in local, national, and global contexts.
Apply marketing concepts for strategic business outcomes.
Develop strategies integrating digital markets and e-commerce.
Evaluate marketing strategies using data analytics.
Create a marketing budget aligned to resources and outcomes.
Demonstrate best practices in managing a marketing team.
Marketing Issues and Research Seminar should be one of the last courses a student takes. This course is the capstone course and intended to provide the student with the chance to utilize those skills and ideas obtained during the completion of their required Digital Marketing and Analytics classes.