Digital Marketing and Analytics (B.S.)

Elizabethtown College’s Bachelor of Science in Digital Marketing and Analytics offered through the School of Continuing and Professional Studies prepares candidates for careers in marketing through foundational studies in business, management, communications, and consumer behavior.  With an emphasis upon digital and quantitative techniques, students graduate with a set of skills and competencies positioning them to succeed in today’s global world. 

The Bachelor of Science in Digital Marketing and Analytics is accredited by the Middle States Association of Colleges and Secondary Schools.

Student Learning Outcomes:

Students will be able to

• Analyze marketing concepts with reference to consumer behavior and attitudes in local, national, and global contexts.
• Apply marketing concepts for strategic business outcomes.
• Develop strategies integrating digital markets and e-commerce.
• Evaluate marketing strategies using data analytics.
• Create a marketing budget aligned to resources and outcomes.
• Demonstrate best practices in managing a marketing team.