Media Analytics and Social Media (B.S.)

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Student Learning Outcomes for Media Analytics and Social Media:

Students with a bachelor’s degree in Media Analytics and Social Media will be able to:

Write effective communication materials for a variety of contexts.
Effectively demonstrate competencies in oral communication.
Demonstrate competencies in media production
Use critical thinking skills in the application of communication theories.
Plan and implement communication productions that address organizational challenges
Develop leadership abilities through effective program and production management including independent, experiential learning, and collaborative endeavors.
Conduct all work in an ethical manner.

The Media Analytics and Social Media major requires:

Eight credits from the following:

First Year Suggested Courses:

Program Opportunities

Program facilities and the Media Center are located in the Steinman Center for Communications and Fine Arts. This Center contains modern equipment in audio and video studios, and graphics and multi-image laboratories. The student-operated media stations, WWEC 88.3 FM and ECTV Channel 40, and the student-run newspaper, the Etownian, are housed in the Center. The Program also operates a citizen journalism news website, www.wetown.org.

The curriculum is complemented by a number of programmatic organizations: WWEC-FM radio, Photography Club, Society for Collegiate Journalists (honorary society), the Jay Firm (student public relations agency), ECTV-40, and others. The Etownian provides excellent journalism experiences for majors. These organizations sponsor speakers, workshops, contests, and field trips to enhance campus life while making the student’s classroom experience more meaningful.

Internships and Practica

Out-of-classroom, on-the-job field experiences are encouraged of all majors and minors. An experience linking the academic world and the work world can enable an advanced student to apply – in a practical way – understandings and abilities in a career-related position. Practica may be elected by majors and minors at the sophomore level and above and are available for zero, one, two, or three semester credits with on- or off-campus sponsors. Board members of ECTV and WWEC may also receive a one-credit practicum experience. Practicum experiences are repeatable to a maximum of four credits and may count only as general elective credit. Internship credits also count only as general elective credits. They are available only to seniors and must be taken only for 12 semester credits (requiring the internship to be the equivalent of a full-time position for an entire semester). Additionally, the internship option requires an overall 2.70 grade point average and a 3.00 grade point average in the major. The Program’s “Guide to the Preparation of Internships” serves as an outline of procedures and requirements for an internship. Students are permitted to seek their own positions for either option (practicum or internship) or to apply for one from the many opportunities already listed with regional communications organizations.

GPA Requirement

All students must have a 2.00 grade point average to declare the major or minor and enroll in any courses above the 100 level.