Apr 23, 2024  
College Catalog 2022-2023 
    
College Catalog 2022-2023 [ARCHIVED CATALOG]

Marketing Minor


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The marketing minor is designed to offer students an in-depth exploration of the role the discipline plays across all organizations and in relation to other business functions. Students will develop an understanding of the foundational aspects of marketing, learn how to apply marketing principles, explore the ethical implications of the discipline, and discover the varied career paths available in marketing that may be of interest to those completing other majors.

Course Requirements


The minor curriculum requires the completion of 20 credits.

Note:


Business Administration and International Business majors with a marketing concentration cannot simultaneously minor in marketing. If they choose to minor in marketing, then they would have to choose a different concentration than marketing.

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