Marketing Minor

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The marketing minor is designed to offer students an in-depth exploration of the role the discipline plays across all organizations and in relation to other business functions. Students will develop an understanding of the foundational aspects of marketing, learn how to apply marketing principles, explore the ethical implications of the discipline, and discover the varied career paths available in marketing that may be of interest to those completing other majors.

Course Requirements

The minor curriculum requires the completion of 20 credits.

Foundation Course

MKT 215 - Principles of Marketing

Four electives

A minimum of three courses must be at the 300 or 400-level and designated as marketing within the School of Business. Currently accepted courses include:

MKT 311 - Marketing Research
MKT 312 - Promotions Management
MKT 313 - Services and Retail Marketing
MKT 314 - Sales and Sales Management
MKT 315 - Digital Marketing
MKT 319 - Consumer Behavior
MKT 416 - Marketing Management
BA 476 - Business Cooperative (a maximum of 4.00 credits count towards the minor)
MKT 496 - Category Management Seminar
MKT 498 - Seminar in Marketing (various topics)

One elective may come from the following:

Note:

Business Administration and International Business majors with a marketing concentration cannot simultaneously minor in marketing. If they choose to minor in marketing, then they would have to choose a different concentration than marketing.