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Dec 04, 2024
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College Catalog 2023-2024 [ARCHIVED CATALOG]
Marketing (B.S.)
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Return to: Academic Degrees and Programs
Preparation to become a successful marketer requires both a strong foundation in marketing as well as a broad background in general business topics, a global perspective, a knowledge of the behavioral and social sciences, and the ability to use quantitative techniques in solving problems. The Business core, the Core Program, and specific quantitative and qualitative requirements provide this background. Please refer to the School of Business website for additional information and requirements: www.etown.edu/depts/business/advising.
Student Learning Outcomes:
Students will be able to:
- Demonstrate an understanding of fundamental and advanced marketing concepts.
- Integrate and apply marketing concepts.
- Identify the nature and scope of the specific tasks and decisions facing marketing managers.
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The Marketing major requires:
Students must also choose one of the tracks described below:
Category Management Track:
Advertising and Promotional Management Track:
Marketing Analytics Track:
First Year Suggested Courses:
Notes:
Internships are registered in the semester in which they end, therefore cumulative internship experiences (micro, virtual) will be registered when the student achieves the desired 120 hours tracked by the department/program governing the internship discipline.
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Return to: Academic Degrees and Programs
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