Marketing (B.S.)

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Preparation to become a successful marketer requires both a strong foundation in marketing as well as a broad background in general business topics, a global perspective, a knowledge of the behavioral and social sciences, and the ability to use quantitative techniques in solving problems. The Business core, the Core Program, and specific quantitative and qualitative requirements provide this background. Please refer to the School of Business website for additional information and requirements: www.etown.edu/depts/business/advising.

Student Learning Outcomes:

Students will be able to:

Demonstrate an understanding of fundamental and advanced marketing concepts.
Integrate and apply marketing concepts.
Identify the nature and scope of the specific tasks and decisions facing marketing managers.

The Marketing major requires:

A non-credit program, Backpack-to-Briefcase (completion is managed via JayWeb)
AC 101 - Introduction to Accounting
BA 101 - Business and Society
EC 101 - SSC Principles of Macroeconomics
EC 102 - SSC Principles of Microeconomics
BA 105 - Managerial Communication and Student Career Preparedness
MKT 215 - Principles of Marketing
MA 251 - MA Probability and Statistics
BA 265 - Management and Organizational Behavior
BA 240 - Strategic Managerial Decision-Making and Critical Analysis I
BA 241 - Strategic Managerial Decision-Making and Critical Analysis II
AC 210 - Cost Management Accounting
FIN 325 - Corporate Finance
BA 330 - Legal Environment of Business
BA 495 - Business Policy and Corporate Strategy
Internship requirement

Students must also choose one of the tracks described below:

Category Management Track:

MKT 311 - Marketing Research or
BA 320 - Introduction to Data Analytics in Business
MKT 312 - Promotions Management
MKT 313 - Retail Marketing
MKT 319 - Consumer Behavior
MKT 496 - Category Management Seminar
Approved Elective course (4 credits)

Advertising and Promotional Management Track:

Sales Management Track:

MKT 313 - Retail Marketing
MKT 314 - Sales and Sales Management
MKT 319 - Consumer Behavior
FBE 380 - Entrepreneurship or
FBE 385 - New Venture Creation
Two approved Elective courses (8 credits total)

Marketing Analytics Track:

BA 248 - Quantitative Methods/Operations Management (EGR248)
MKT 311 - Marketing Research
BA 320 - Introduction to Data Analytics in Business
DAT 200 - Data Analytics
DAT 300 - Big Data and Statistical Analysis
DAT 320 - Advanced SQL
Approved Elective course (4 credits)

Self-Designed Track:

MKT 319 - Consumer Behavior
Five Approved Elective courses (20 credits total)

First Year Suggested Courses:

Notes:

Internships are registered in the semester in which they end, therefore cumulative internship experiences (micro, virtual) will be registered when the student achieves the desired 120 hours tracked by the department/program governing the internship discipline.