Business Administration (B.S.)

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Preparation to become a business leader requires a broad background in business, a global perspective, a knowledge of the behavioral and social sciences, and the ability to use quantitative techniques in solving problems. The business core, the Core Program, and specific quantitative requirements provide this background. A student will gain further understanding of specific areas of business by concentrating in one of six areas: Accounting, Economics, Entrepreneurship, Finance, Management, Marketing.

Student Learning Outcomes for Business Administration:

Students will be able to:

Acquire knowledge of the functional areas of business and understand the integrated nature of business functions.
Develop analytical reasoning skills and technical expertise for use in a variety of managerial situations.
Develop teamwork, leadership, and communication skills necessary to succeed in a diverse, global environment.
Integrate ethics, and personal and social responsibility, in decision making.

A Business Administration major requires:

A student also must choose one of the concentrations described below:

12 credits beyond those listed above must be taken in the concentration area (eight of those 12 credits must be taken on the Elizabethtown College campus).

Accounting concentration:

Economics concentration:

Entrepreneurship concentration:

BA 380 - Entrepreneurship
Two other Entrepreneurship electives

Finance concentration:

Management concentration:

BA 499 - Seminar in Management
Two other Management electives

Marketing concentration:

BA 416 - Marketing Management
Two other Marketing electives