BA 311 - Marketing Research

4.00 credits.

An introduction to the theories and techniques behind the development, execution and dissemination of marketing research. Taught through a hands-on approach, students will have the opportunity to explore a variety of research methodologies and techniques, both quantitative and qualitative. The course will culminate in a final project conducted in conjunction with an actual client. *Prerequisite(s): BA 215 and MA 251.