COM 330 - Communication Research Methods

4.00 credits.

In this course students use social science methods to analyze the role of communications (corporate and mass communication) to solve current challenges. Students will pursue research projects in which theories are applied and tested using the scientific method. Students learn both theoretical and methodological concepts for documenting applied research in communications, including but not limited to public opinion polling, market research and qualitative methods, focusing on surveys, content analysis, focus groups and audience analysis. *Prerequisite(s): Junior standing in the communications major or minor.