Nov 21, 2024  
College Catalog 2017-2018 
    
Catalog Navigation
  Catalog Home
  Academics at Elizabethtown College
  Degrees, Majors, and Minors
  Departments and Programs
  Course Descriptions
  The Core Program and Signature Learning Experiences
  Elizabethtown College Honors Program, Momentum, and Prestigious Scholarships
  Joint Degree Programs
  Alternative Study Options
  Academic Policies
  Academic Calendar
  Admission to the College
  Tuition and Financial Aid
  Student Life
  Unique Centers of Learning
  Academic Programs for Adult Learners
  Campus Directory
  Campus Map
  Archived Catalogs
  How to Guide
HELP
College Catalog 2017-2018 [ARCHIVED CATALOG]

COM 330 - Communication Research Methods

4.00 credits.
In this course students use social science methods to analyze the role of communications (corporate and mass communication) to solve current challenges. Students will pursue research projects in which theories are applied and tested using the scientific method. Students learn both theoretical and methodological concepts for documenting applied research in communications, including but not limited to public opinion polling, market research and qualitative methods, focusing on surveys, content analysis, focus groups and audience analysis. *Prerequisite(s): Junior standing in the communications major or minor.