Feb 05, 2025  
College Catalog 2022-2023 
    
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College Catalog 2022-2023 [ARCHIVED CATALOG]

MKT 313 - Services and Retail Marketing

4.00 credits.
An introduction to the world of retailing and merchandise management. Students will explore all elements of the retail mix, including types of retailers, multichannel retailing, retail promotional strategies, pricing, store layout and design, merchandising, and Category Management principles. *Prerequisite(s): MKT 215 .