Feb 05, 2025  
College Catalog 2022-2023 
    
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College Catalog 2022-2023 [ARCHIVED CATALOG]

MKT 416 - Marketing Management

4.00 credits.
Integrating marketing theories and concepts for strategic planning and implementation. This course draws on previous course work in marketing, with special emphasis on the application of marketing theories. Case studies will be primary learning tools. *Prerequisite(s): MKT 215  and FIN 325 . Signature Learning Experience: Capstone Experience.