MBA 515 - Integrated Marketing Communications, Branding and Promotions

3.00 credits.

Product and brand management are at the heart of an organization’s survival. This course offers cutting-edge thinking on integrated marketing communication, branding, and promotion. The goal of this course is to prepare managers and/or potential managers to build brand assets and create an enduring advantage for their brands in the marketplace. Learners will be exposed to the contemporary challenges facing firms in creating and maintaining brand equity.