Jun 17, 2025  
Undergraduate Catalog 2025-2026 
    
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Undergraduate Catalog 2025-2026

BA 320 - Introduction to Data Analytics in Business

4.00 credits.
The course will introduce students to a variety of databases, primarily in economics and marketing. Students will extract data necessary for their purpose, and conduct data analysis in Excel and R. They will work in teams on projects and present their findings. The databases of particular interest include IMPLAN (economic impact data), PolicyMap (GIS mapping and demographic data), Bureau of Labor Statistics databases (employment and prices) and Claritas (customer profiles).