Nov 06, 2025  
SGPS Catalog 2025-2026 
    
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SGPS Catalog 2025-2026

HCA 2150 - Healthcare Marketing (HA 215)

3.00 credits.
This course introduces students to marketing and consumer issues in a rapidly evolving healthcare environment.  The learning outcomes will be emphasized from both the provider and consumer perspective.  The impact, challenges and issues of consumer decision making with nontraditional and present-day healthcare marketing are also examined.