Apr 29, 2024  
College Catalog 2013-2014 
    
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College Catalog 2013-2014 [ARCHIVED CATALOG]

BA 416 - Marketing Management

4.00 credits.
Integrating marketing theories and concepts for strategic planning and implementation. This course draws on previous course work in marketing, with special emphasis on the application of marketing theories. Case studies will be primary learning tools. *Prerequisite(s): BA 215  and BA 325 .