Nov 22, 2024  
College Catalog 2012-2013 
    
College Catalog 2012-2013 [ARCHIVED CATALOG]

Business Administration (B.S.)


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Preparation to become a business leader requires a broad background in business, a global perspective, a knowledge of the behavioral and social sciences, and the ability to use quantitative techniques in solving problems. The business core, the Core Program, and specific quantitative requirements provide this background. A student will gain further understanding of specific areas of business by concentrating in one of six areas: Accounting, Economics, Entrepreneurship, Finance, Management, Marketing.

Goals and Student Learning Outcomes for Business Administration:

  • Acquire knowledge of the functional areas of business and understand the integrated nature of business functions. Students will be able to: 

    • Articulate and apply the fundamental principles and theories in management, business law, marketing, finance, accounting, and economics.

    • Apply knowledge acquired from functional areas of business to understand how each area affects the others.

  • Develop analytical reasoning skills and technical expertise for use in a variety of managerial situations. Students will be able to:

    • Use quantitative and qualitative techniques to make managerial decisions.

    • Analyze domestic and international business events.

    • Identify and solve problems of resource allocation and planning in organizations.

    • Apply their analytical and technical knowledge to practical business situations.

  • Develop teamwork, leadership and communication skills necessary to succeed in a diverse, global environment. Students will be able to:

    • Work effectively in a team of diverse people.

    • Demonstrate skills of leadership, influence, persuasion, and active listening.

    • Communicate clearly, confidently and persuasively in written and oral forms.

  • Integrate ethics, and personal and social responsibility, in decision making. Students will be able to:

    • Conduct themselves professionally and ethically.

    • Demonstrate an appreciation of social responsibility in managerial decision making.

 

A student also must choose one of the concentrations described below:


12 credits beyond those listed above must be taken in the concentration area (eight of those 12 credits must be taken on the Elizabethtown College campus).

Accounting concentration:


Economics concentration:


Entrepreneurship concentration:


Finance concentration:


Management concentration:


Marketing concentration:


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