Jun 21, 2024  
College Catalog 2021-2022 
College Catalog 2021-2022 [ARCHIVED CATALOG]

BA 319 - Consumer Behavior

4.00 credits.
Development of an understanding of the explanations, based on behavioral sciences, for consumer purchasing activities. Subjects include the consumer’s role in society, group influences on consumers, the nature of individual consumers as determinants of buying behavior, and consumer decision-making models. *Prerequisite(s): BA 215 .