Oct 01, 2023  
College Catalog 2021-2022 
College Catalog 2021-2022 [ARCHIVED CATALOG]

BA 416 - Marketing Management

4.00 credits.
Integrating marketing theories and concepts for strategic planning and implementation. This course draws on previous course work in marketing, with special emphasis on the application of marketing theories. Case studies will be primary learning tools. *Prerequisite(s): BA 215  and FIN 325 . Signature Learning Experience: Capstone Experience.