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Dec 21, 2024
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College Catalog 2021-2022 [ARCHIVED CATALOG]
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BA 416 - Marketing Management4.00 credits. Integrating marketing theories and concepts for strategic planning and implementation. This course draws on previous course work in marketing, with special emphasis on the application of marketing theories. Case studies will be primary learning tools. *Prerequisite(s): BA 215 and FIN 325 . Signature Learning Experience: Capstone Experience.
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