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Dec 07, 2024
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College Catalog 2021-2022 [ARCHIVED CATALOG]
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COM 358 - Marketing Communications4.00 credits. Skills are provided in blending concepts and applications of marketing communications that integrate advertising, public relations, sales promotion and other organizational efforts into a strategic viewpoint in a global/international environment. Students are taught from an integrated marketing communications perspective with respect to planning, implementation and control of marketing communications campaigns. *Prerequisite(s): COM 351 .
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