Jul 19, 2024  
College Catalog 2021-2022 
College Catalog 2021-2022 [ARCHIVED CATALOG]

COM 358 - Marketing Communications

4.00 credits.
Skills are provided in blending concepts and applications of marketing communications that integrate advertising, public relations, sales promotion and other organizational efforts into a strategic viewpoint in a global/international environment. Students are taught from an integrated marketing communications perspective with respect to planning, implementation and control of marketing communications campaigns. *Prerequisite(s): COM 351 .