Apr 25, 2024  
College Catalog 2021-2022 
    
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College Catalog 2021-2022 [ARCHIVED CATALOG]

COM 312 - Introduction to Media Analytics

4.00 credits.
This course will give students an in-depth look at using and understanding Google Analytics. Students will apply techniques to measure media impact for real-world clients and develop effective strategies. In the course, students will develop business models reflecting the strategic positioning of clients, and engage audiences using social, mobile and other media platforms.