COM 282 - Health Communication

4.00 credits.

The course provides an introduction to health communication theory and practice including physician-patient interpersonal communication, mass communication and health journalism, health industry communication, health advocacy, and public health education campaigns by nonprofit organizations and government health agencies, as well as the impact of entertainment media on the dissemination of health information. Students will explore and evaluate the health communication challenge of reaching diverse target audiences through a variety of channels. *Prerequisite(s): COM 120 or major declaration in Public Health.