MKT 496 - Category Management Seminar

4.00 credits.

Successful retail companies today look to their suppliers to act as partners to help them grow their business. Category management is a collaborative process established between buyer and seller where manufacturers and retailers demonstrate an appreciation for the other’s business objectives and together leverage business understanding to build customer volume, loyalty, and consumption habits. In consumer packaged goods this practice has become known as category management. *Prerequisite(s): MKT 215, MKT 312, and MKT 313.