Jul 30, 2025  
SGPS Catalog 2024-2025 
    
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SGPS Catalog 2024-2025 [ARCHIVED CATALOG]

BA 4160 - Marketing Management

3.00 credits.
This course is an advanced marketing management course focusing on strategic marketing planning, segmentation and positioning. Learners will incorporate marketing theories and concepts into marketing plans and reports. Prerequisite(s): BA 2150 - Principles of Marketing .